ADIDAS AND PHARRELL WILLIAMS LAUNCH THE PW PRIMEKNIT FINE COLLECTION

● Each performance-ready piece has been designed with movement in mind and crafted
with Primeknit fabrics


● The collection features men’s and women’s knitted apparel

● The collection ranges from $80-$120 USD


For decades, Pharrell Williams has shaped global culture, continually pushing the boundaries across
disciplines and serving as a reference point for generation after generation. This season, Pharrell evolves
his ongoing partnership with adidas, turning his focus to performance apparel. The collection features
four pieces for women and two pieces for men, coming in two colorways, that celebrate the anatomy of
the human body. Made for bodies that move, the PW Primeknit Fine collection masterfully elevates
adidas’ innovative knitted fabric technology through Pharrell’s inimitable creative lens.


Each piece in the collection has been carefully crafted to inspire creativity, personal expression, and
movement. Leveraging motion study research, the performance-ready apparel boasts specially designed
zoned construction and is composed of Primeknit engineered fabrics that shape to the body and are highly
breathable and moisture wicking. Lightweight and soft to the touch, the men’s and women’s pieces are
fast drying and feature Human Race graphic details throughout.


The womenswear offering comprises a bra, a long sleeve base tee, a base tight, and a short, available in
both chalk white and black colorways, while the menswear offering features a long sleeve base tee and a
base tight, available in black colorway. All pieces are made of premium 18-gauge knit material.
Celebrating the inherent creativity of movement, the Pharrell Williams Primeknit Fine collection launches
globally on January 15th at adidas.com/Pharrell, at a selection of retailers, and is available exclusively on
the Confirmed App in the US. The collection ranges from $80-$120 USD.


adidas.com/pharrell
@adidasOriginals

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Greg Kinnehttp://culturefiend.net
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.

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