adidas Skateboarding Debuts Puig PK Primeblue

I’m all for using recyclable materials and so is adidas Skateboarding. As a matter of fact, I’m fairly keen on both.  It’s funny that I mention that as adidas Skateboarding has recently launched a partnership with Pro skater Lucas Puig who is readying the Puig PK Primeblue, a shoe made of sustainable materials. 

adidas Skateboarding in partnership with Pro skater Lucas Puig debutsthe — Puig PK Primeblue, the first-of-its-kind more sustainable silhouette from adidas Skateboarding. Receiving a high performance material upper, made in part with Parley ocean plastic, the Puig PK Primeblue is inspired by the rider’s time spent in his hometown on the coast of Biarritz, France. The silhouette aligns with Puig’s personal ideology to protect the oceans and environment by making an enduring and positive impact for thefuture of the planet alongside the Three Stripes brand. “I often see and collect a lot of plastic at the beach,” says the premiere team rider Lucas Puig. “It’s a small but positive thing that I can do when given the opportunity to develop ashoe made in part with recycled materials.”

A more sustainable take on the global team rider’s popular Pro model the Puig, the Puig
PK Primeblue arrives as an off-board chiller between skate sessions in an all-white,
ultra-soft and lightweight Primeknit upper featuring hazy green accents. The footwear is
constructed in part with upcycled plastic waste intercepted on remote islands, beaches,
coastal communities and shorelines, preventing it from polluting the ocean. Rounding out
its signature features, the Puig PK Primeblue highlights a contrasting waved detailing on
the tread and heel alongside a high grade EVA midsole for ultimate comfort and
cushioning while a molded Adiprene sockliner provides a glove-like fit.
Building on a longstanding partnership with adidas Skateboarding, Puig will be working
on more sustainable products in the near future as an active part of the brand’s ambitious
journey to End Plastic Waste.

The Puig PK Primeblue retails for $110 USD / €110 and is available now for purchase via
www.adidas.com/us/skateboarding and at select specialty skate retailers.

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Greg Kinnehttp://culturefiend.net
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.

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