The hottest season of the year comes and goes, but in Puerto Rico it is always summer. Positive vibes, beaches and beautiful blue skies are common. Inspired by the eternal summer of Puerto Rico, Bad Bunny, and adidas invite you on a flight like no other.
To recognize the iconic feeling of summer, adidas launches an activation that represents the spirit of the artist, celebrating his creative and blue-sky thinking that has led him to become the global icon he is today.
Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York. The plane will have all things baby blue and give each invitee the everlasting Bad Bunny experience. Concluding at the Bad Bunny concert live in the Bronx on August 27th.
The plane also symbolizes the power of Benito’s art, which manages to bring the essence of La Isla to the entire world, crossing all borders. It is an ode to summer, to play and experience the infinite possibilities that the universe offers us. To create and fly without limits, and express ourselves in total freedom.
For a chance to enter sign up here:
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
