MARSHFIELD, MA – Oct 4, 2023 – With less than one week until Flannel Jam’s celebration of Fall in New England (Oct. 8) in Marshfield and (Oct. 9) in Nantucket, Levitate is excited to debut their Fall apparel line exclusively for Flannel Jam attendees. Over the past 20 years, Levitate has worked to develop their signature line of apparel for New England, honing their focus on perfecting new takes on northeast staples like hard-wearing flannels, cozy fleece, and fisherman sweaters. Levitate’s Fall 2023 line is set to be their most diverse and expansive yet. As the Levitate apparel line has grown over the years, owner Dan Hassett has maintained the Brand’s commitments to creativity and sustainability that have become standard for Levitate’s business as a whole.
“We’ve had to push really hard to make the right choices around product quality and design as a small brand,” says Hassett. “We are proud of the progress that we’ve been able to make in sustainability and in creating functional, unique designs for New Englanders. We’re so excited to unveil our favorite Fall line yet at Flannel Jam and share it with the world!”
100% of Levitate’s Fall line is built featuring sustainable materials, including their lineup of Original Flannels, featuring Levitate’s signature fabric made 60% organic cotton and 40% recycled polyester for hard-wearing durability and comfort. In addition, the entirety of the line is designed and developed in-house. Levitate is continually working to identify opportunities to move to domestic production, with 100% of their tee shirts and printwear cut, sewn and printed in the USA. The full Fall line will be made available at www.levitatebrand.com in the weeks following Flannel Jam.
Alongside an eclectic music lineup featuring Old Crow Medicine Show, Chadwick Stokes & The Pintos, Jackson + Mihali, Futurebirds, Melt, The Heavy Heavy, Ali McGuirk, and Birch Swart & Sesalia, Flannel Jam will celebrate all things Fall with a focus on creativity and community. Levitate’s signature mix of live art and muralists is brought to life with a special Fall focus, featuring an enlarged artisan village to celebrate local artists. Flannel Jam features special seasonal fall-focused offerings including: hot spiked cider, hot apple cider donuts, special craft beer + spirits and more. The expanded Kid’s Zone includes kid’s canteen and rugrat rodeo for all ages fun to get kids involved with music and art.
One percent of each ticket sold will be contributed to the Levitate Foundation, a non-profit whose mission is to cultivate vibrant communities by creating and conserving access to music, art and the outdoors.
Levitate was founded in 2003 as a community-focused surf and skate shop that steadily grew through local support and grassroots marketing. Over the past 20 years, these original core values of community, creativity and a connectedness to nature have been woven through all aspects of Levitate’s growth — from the development of its apparel line to their highly sought-after kids outdoors and creative summer camps; the expansion of its flagship store to an outdoor restaurant, music and events venue; the continued success of their signature festivals, Levitate Music & Arts Festival, and Levitate Flannel Jam, and most recently – the launch of the non profit Levitate Foundation 501(c)(3).
