Rainbow Wool, a German fashion brand breaking new ground in both sustainability and inclusivity recently launched to great acclaim in Europe. Rainbow Wool is the first fashion line made from the wool of gay sheep, blending ethical farming practices with a bold statement about diversity and pride.
The yarn for Rainbow Wool is sourced from over 20 gay sheep at the Stücke farm in Löhne, Germany. Shepherd Michael Stücke, a member of the Gayfarmer Association, provides a safe and supportive environment for these gay rams, who are often deemed “worthless” in industrial farming and typically face slaughter.
The U.S. has long embraced the power of self-expression and the importance of environmental consciousness in fashion, and Rainbow Wool’s mission resonates deeply with these values. The wool used in the collection comes exclusively from sheep who naturally exhibit same-sex behavior—a project designed not only to spotlight these sheep but also to challenge conventions in the fashion industry and beyond.
Here’s what makes Rainbow Wool truly unique:
Innovative Ethics: The wool is sourced from free-range, ethically treated sheep, selected not only for their unique behavior but for the quality of their wool, demonstrating a new frontier in fashion sustainability.
A Symbol of Pride: More than a material, Rainbow Wool stands as a symbol of LGBTQIA+ pride, creating an intersection where fashion and advocacy meet.
Celebrity Backing: The brand is supported by and in collaboration with Bill Kaulitz, singer of the globally popular band Tokio Hotel, further amplifying the global reach and bold cultural message of this new line.
|
