New York, NY – adidas and iconic sneaker retailer SNIPES introduce the adidas NYC Superstar, a bold new take on the heritage silhouette that celebrates New York City’s rich legacy in tattoo culture. As the birthplace of modern tattooing, NYC’s influence runs deep in ink-inspired sneaker design, creating a bridge between classic tattoo aesthetics and modern streetwear.
The adidas NYC Superstar features a striking red, bold black, and deep green palette that reflects traditional tattoo hues while illustrating the grit, creativity, and rebellious spirit of the city’s tattoo lineage. Numerous NYC references adorn the silhouette, such as etched patterns mimicking the Hudson River’s swirls and “Big Apple” decals on the left sneaker’s tongue and heel. Custom sockliner graphics honor local landmarks to complete the city’s personification in footwear form.
To further honor New York’s creative heartbeat, adidas and SNIPES partnered with Memorial Brooklyn Tattoo to create an invaluable networking opportunity for aspiring artists. Young creatives from East Coast Social Club connected with the shop team, learning about their journeys in the industry and gaining insights into the world of tattooing. This experience allowed participants to ask questions, build relationships, and explore potential career paths. Each participant received a custom SNIPES x adidas art kit to support their creative aspirations.
The adidas NYC Superstar will be available in limited quantities at select SNIPES stores and online on SNIPES.com starting for $110.
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About SNIPES
From a German-based streetwear retailer to a globally recognized brand, SNIPES has grown its physical footprint to 450+ stores extending all over Europe since opening its first store in Essen in 1998. As one of Europe’s largest providers of sneakers and urban apparel, SNIPES has always maintained a strong focus on moving streetwear culture forward. Well-known brand partners like Meek Mill, 21 Savage, DJ Khaled, and more give SNIPES consumers the opportunity to take inspiration from top tastemakers in the industry and show their love for the community. Now with over 300 stores across the Mid-Atlantic and Midwest, the desire to expand the SNIPES brand across the USA grows stronger every day. SNIPES has lived sneakers and streetwear for over 20 years, but the journey is just getting started.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.
