(PORTLAND, OR) — adidas and CLICKS founder and philanthropist Shake James unite to launch a highly anticipated, city-wide celebration of 414 Day with two exclusive sneaker releases Forum Low CL. This limited edition pack goes beyond footwear; it’s a tribute to the people who define Milwaukee—the dreamers, hustlers, artists, and families who come together to make the city thrive.
Designed to embody the city’s resilience, vibrancy, and authenticity, the Forum Low CL 414 Day Pack blends rich local influences with contemporary design. The blue colorway draws inspiration from Lake Michigan and the new Milwaukee flag, while the off-white base honors the original Milwaukee flag. Both colorways feature wave graphics on the tongue, referencing Milwaukee’s iconic waterfront, as well as cheese decals that nod to the city’s culinary heritage.
In a continuation of their philanthropic partnership that sees annual support provided to Shake’s JAY Academy, adidas Cornerstone Community and CLICKS are tapping into the heart of Milwaukee to bring the Forum Low CL 414 Day Pack to life. On April 11, 140 students from Milwaukee College Prep—Lloyd Street Campus will step into the spotlight for an immersive Sneaker Design Workshop in collaboration with Wood U. This hands-on experience isn’t just about kicks — it’s about self-expression, storytelling, and exposing the next generation of creatives and designers to new pathways that inspire them to dream big.
On April 12, proclaimed by the Milwaukee mayor as JAY Academy day in 2024, the Forum Low 414 Day celebrations will kick off with the official launch of the footwear capsule at CLICKs flagship shop. Fans will get exclusive access to the release, enjoy live sneaker customization, complimentary food, and a live broadcast from 101.7 Milwaukee’s Radio Station. Renowned designer Alexander John will be on-site for a meet-and-greet, giving attendees a chance to connect with a leading voice in streetwear and creativity.
Later, the Friends & Family event at NO Studios will bring together Milwaukee’s movers and shakers for an unforgettable night of live performances by surprise guests that truly showcase the city’s energy and pride. Finally, on 414 Day itself, Shake will join the mayor for the annual flag ceremony and a live press conference where the two will touch on Shake’s contributions to Milwaukee in addition to the Forum Low CL release and how it reflects the city.
“414 Day is about celebrating the heart and soul of Milwaukee—the creators who push boundaries, the entrepreneurs who never stop hustling, and the families that keep the city grounded,” said Shake James. “With this collaboration, we’re honoring the collective energy that drives the city forward, and I’m proud to be part of something that connects the community through culture, creativity, and kicks.”
The 414 Day Forum Low CL will be available in two limited colorways: 800 pairs in blue and 200 pairs in off-white. The sneakers will be available starting April 12, both in-store and clickskicks.net, priced at $134.14. Additionally, two exclusive T-shirts will be available—one black with the cream shoes, and one cream with the blue shoes. Each pair comes with a 414 Day sticker and a collectible mic keychain; the last piece of the five-part mic series. If customers purchased the Day Ones and 414 Day releases last year, this would complete their set, honoring the ’90s hip-hop tradition when five mics stood for true authenticity and talent.
