Here’s one for the almost unlikely but not if you understand color theory collaboration file:
Fresh off the heels of the successful launch of their collaborative endeavor, adidas Originals and Mars have returned with six distinctly playful color updates to the classic Forum 84 Lo silhouette, inspired by the colorful fun only M&M’S from Mars can deliver.
For the second product drop in the long-awaited series, the sportswear brand and the iconic Mars candy brand, M&M’S, present a suite of Red, Yellow, Orange, Green, Blue, and Brown sneakers, with each pair in the collection celebrating the unique personality of the M&M’S characters.
Elevated yet undeniably fun, each pair features a tumbled leather upper matched with bounded TPU three stripes with groove lines and cut out tongue details – all inspired by the M&M’S Mars iconic branding. Meanwhile, “M” perforations on both toe boxes as well as peanut-shade lining serves as a subtle homage to one of the Mars chocolate candy’s most celebrated flavors, Peanut M&M’S.
“Mars is thrilled to partner with adidas on the second drop of the adidas Originals Forum Lo 84 M&M’S sneaker, featuring six new and distinct colors for fans to choose from inspired by our beloved and world-famous M&M’S characters,” said Jane Hwang, Global Marketing Vice President, Mars Wrigley. “M&M’S is proud to offer fans more moments of fun through this collaboration with adidas, as we seek to continue creating colorful fun for all, as part of our mission to create a word where everyone feels they belong.”
Rounding out the look in quintessential fashion, each pair comes replete with printed sock liners adorned with graphics of respective M&M’S characters and arrives packaged in a custom yellow box inspired by the instantly recognizable M&M’S Mars peanut variant packaging and branding.
The latest selection of six adidas Originals Forum Lo 84 M&M’s sneakers launches on May 10th and is available globally through adidas.com, Confirmed, and select retailers.
Lots of pictures with M&M’s below…beware.