Friday, May 20, 2022

adidas Skateboarding Debuts the Superstar ADV by Kader Sylla

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adidas Skateboarding celebrates the joining of recent Pro team rider Kader Sylla with the launch of his first signature Superstar ADV colorway. Sylla has swiftly become one of the most influential figures within skateboarding whose talent is globally recognized alongside the best to do it despite being only 19-years-old.

“I’m so excited and thankful to join the adidas Skateboarding team. It’s surreal to have the opportunity to travel the world with all of my friends and skate alongside people I look up to. It inspires me to be the best skateboarder I can be,” says Kader. 

He adds, “Having my name on an adidas shoe is crazy and something I’ll still be proud of 50 years from now. I hope people are happy wearing my shoes and I hope kids are inspired to know what is possible through skateboarding.”

A product of true co-creation and rider-led collaboration, the Superstar ADV by Kader Sylla receives a monotone triple black color scheme and famous name in gold accents alongside adidas’ quintessential three stripes and an insole featuring Sylla’s signature. The footwear’s upper features a premium tumbled leather, pony hair stripes and a heel mustache. The heritage classic Superstar—Sylla’s favorite silhouette—was re-engineered with ADV innovation designed for skateboarding that provides improved fit and boardfeel as well as added comfort and durability. 

The Superstar ADV by Kader Sylla will be available for purchase on March 5th via www.adidas.com/skateboarding retailing for $100 / €100.

Greg Kinne
Greg Kinnehttp://culturefiend.net
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.

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