Albert Hammond Jr. Is “Set To Attack” In New Video

Albert Hammond Jr has released his fourth studio album, Francis Trouble from which “Set To Attack” was taken. Today, the video for single “Set To Attack” was shared. “Set To Attack” was shot in Athens, Ohio and was directed by Carley Solether. The video features a modern day coming of age romance that can only happen in Ohio…nowhere else.

Francis Trouble explores a deeply personal topic – the stillborn death of his twin brother, Francis, and the lingering effects that event has had in his life and music. In November of 1979, Hammond Jr’s mother, Claudia, miscarried. Although they rushed to the hospital, Claudia and Albert Hammond Sr. were told that the baby was far too premature to live. Albert continued to grow inside of his mother undetected until she was nearly six months pregnant.

Although he had always known of the existence of Francis, it was not until he was 36 years old that he learned from an aunt that part of Francis had remained behind in the womb and was born alongside him – a fingernail. With his music moving in a different path than before, Hammond Jr wondered if this new direction came from another avenue of himself, perhaps emanating from whatever he and the departed Francis had shared for the few short months they had together.

Taking a page from Bowie, Hammond Jr says: “What the music says may be serious, but as a medium it should not be questioned, analyzed or taken too seriously. I think it should be tarted up, made into a character, a parody of itself. The music is the mask the message wears and I, the performer, am the message.”

Working within this mentality, Hammond Jr created Francis Trouble, an homage to both the death of his twin and his own birth, as well as the complexities of identity that arise because of their intermingling. The number 36 became especially relevant, as he had learned more of Francis’s story at that age, and because he was born on the 9th day of the 4th month of the year. Significantly, the album is exactly 36 minutes long.

In celebration of Francis Trouble Albert is currently headlining a US tour. A full list of dates can be found below.

Albert Hammond Jr On Tour
3/30 Philadelphia PA @ First Unitarian Church
4/01 Boston MA @ Middle East Downstairs
4/02 Montreal Canada @ L’astral
4/03 Toronto Canada @ The Horseshoe Tavern
4/05 Detroit Township MN @ Magic Bag
4/06 Chicago IL @ Bottom Lounge
4/07 St Paul MN @ Turf Club
4/10 Seattle WA @ The Crocodile
4/11 Vancouver Canada @ The Biltmore
4/12 Portland OR @ Doug Fir Lounge
* w/ Franz Ferdinand