Monday, January 30, 2023



Jordi Up Late chronicles the dark underbelly of friendship in her new track, “To Be Your Friend.”  “To Be Your Friend” is awash in an autotuned gloss and features staccato rhythms punctuated by deft keyboard touches.  

Following the recent release of her latest single, “HOAX,” 25-year-old LA-based electropop artist & producer JORDI UP LATE returns with another brand new single entitled “TO BE YOUR FRIEND.”

Speaking on her new track, she wrote:

“‘TBYF’ is about experiencing the dichotomy of resentment and gratitude after falling for the ‘idea’ of someone and facing that your disappointment lies in your own expectations of a person who was incapable of loving you before meeting you. 

In the end I gave the benefit of the doubt by extending friendship only to feel my hand slapped away and taken for granted. Though I am resentful in the dark melodies of the synth, and at times in the lyrics, I remind myself of my own power in singing directly and unapologetically to this person. I speak plainly that loving one another was impossible considering his lack of confidence and that loving him was only worth it for the lessons learned.”JORDI UP LATE recently signed with WRKSHP, a new music-based lifestyle company kickstarted by Multi-Platinum, Grammy-Winning producer Che Pope and serial entrepreneur Dan Gilbert, headquartered in Detroit. She is set to release more new music this year. 


JORDI UP LATE leads an artistically tangled life that combines her passions for surreal visuals and electronic music. Raised in Los Angeles, she grew up absorbing the love of filmmaking and music production by osmosis. She found a love for visual arts and music very early on in her life with the encouragement of her family and often sequestered herself in her room to paint for hours into the night. As a teenager, she began songwriting as an additional form of self-expression and eventually became a self taught producer at 15 and worked tirelessly to keep improving her singing, song-writing and production one track at a time. 

Creating is not only Jordi’s passion, but a pillar of her existence. Her need to produce art took her to the Rhode Island School of Design. There she deepened her knowledge and skills as a visual artist, studying animation, film, drawing, printmaking, ceramics and art history. With a major in Animation, Jordi spent her years at RISD exploring experimental storytelling through sound and visual accompaniment. She found more experimental pursuits in herself at RISD with the help of professors and classmates who valued exploring our innate tendencies and creative differences. While spending 4 years endlessly making and learning her craft, Jordi continued developing her self-taught production and composition skills as sound was and is always the base for her visual explorations. One does not exist without the other. In her imagined spaces, worlds are often cavernous and echoing — empty yet completing a circle. Melodies dictate shapes while synthesizers carve textures. Crescendo builds color while reverb creates a tunnel for light. Jordi’s work forms collections of meditative spaces which evolve and reveal matter to the pulse of the void. 

After attending RISD and acquiring a Bachelor of Fine Arts, Jordi returned to Los Angeles to pursue her career in music and art. She works as a freelance artist creating all types of work from design and illustration to mixed media animated music videos and stop motion spots. In addition, Jordi continues her fine art practices as a ceramicist and painter. 

JORDI UP LATE is constantly writing, producing, and collaborating on tracks. Her biggest influences include Daft Punk, Gorillaz, Little Dragon, and James Blake, all of whom she listened to in her formative years of establishing her electro-pop signatures as a self taught producer. Jordi is drawn to other artists and musicians who share the ability to collaborate and evolve, weaving through different genres while bending them. She gains inspiration from and strives to blend electronic, pop, blues, psychedelic funk, and the wavey sounds of California. 

Currently working on releasing singles, JORDI UP LATE’s plans are for both an EP and LP in 2022 and 2023. In addition, she is creating visual work to accompany her body of music, in hopes that she can build audio/visual worlds in her performances and experiences.

Greg Kinne
Greg Kinne
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.


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