Thursday, August 18, 2022

Watch Julia Jacklin – Love, Try Not To Let Go (Official Video)

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In what is surely the last post of the day, I present the video for Julia Jacklin’s latest single from her upcoming album. Cutting the grass wears me out emotionally and physically. Regardless of that, I really enjoyed the random cat in the video. Perhaps you will enjoy the same. Watch below.

Julia Jacklin today shares another taste of her highly anticipated new album PRE PLEASURE, set for release on August 26 on Polyvinyl Record Co. The driving “Love, Try Not To Let Go” arrives with a spontaneous and joyful one-shot video filmed in Melbourne, co-directed with Nick Mckk, and featuring a collaboration with visual artist Juliet Bryant. 

“”Love, Try Not To Let Go” was written one night during the recording period in my apartment in Montreal. It’s the first song I’ve ever written fully on piano. It’s the first time I’ve played piano on a record. I thought someone better would redo the take but we kept it so now I’m officially a pianist. We recorded it the next day. I made everyone watch the running scene from Rocky beforehand.” – Julia Jacklin

In a way only she can, Jacklin skates along airy keys and crisp drums, before blossoming into thundering guitar chords under a full-voiced declaration: “I need you to believe me when I said I found it hard/to keep myself from floating away/try not to let go.” The video builds on Julia’s joyful visual palette for the record with an unmistakably Melbourne video, set against a backdrop of retro suburbia against the city skyline. Starring an unassuming neighbourhood cat, Jacklin skips down a quiet street singing the energetic hook: “try not to let go”. 

“Love, Try Not To Let Go” builds on from instant fan favourites ‘I Was Neon’ and ‘Lydia Wears A Cross’, which received a wave of love on release globally, reviewed by the likes of Pitchfork, The New York Times, Stereogum, NME and NPR Music, with media and fans all welcoming the return of Jacklin and news of her third album release. ‘I Was Neon’ also received serious radio acclaim, with the track being added to full rotation on triple j and international support from BBC Radio 6, BBC Radio 1, SiriusXMU, KEXP and KCRW. 

Greg Kinne
Greg Kinnehttp://culturefiend.net
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.

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