Vevo, the world’s leading music video network, announces the release of My Morning Jacket’s ‘Live from Vevo Studios’ performance of “Half A Lifetime”, from their 10th album ‘is’, which came out this past Friday, March 21. “Half A Lifetime” follows My Morning Jacket’s previously released ‘Live From Vevo Studios’ performance of “Time Waited.”
The ‘Live from Vevo Studios’ series offers emerging and established artists alike the chance to connect with fans through the art of visual performance. These artists can be their truest, most authentic selves with top-of-the-line audio and customizable lighting, further fostering the connection with their global fanbases, while building out their visual catalog.
With just his guitar case on stage with him, frontman Jim James strips back My Morning Jacket’s iconic electric sound to a vulnerable acoustic set, spotlighting his vocals and guitar, and providing a new and refreshed feel to the track. Originally a demo for the band’s 2005’s album Z before being reworked for ‘is’, Jim explains that “Half A Lifetime” is “about doing whatever it takes to get where you need to go, instead of bailing when things get hard. Which is funny considering that it literally took half a lifetime to finish.”
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For more than 25 years, My Morning Jacket have achieved an incredibly rare feat in the world of rock‘n’roll – upholding a long-established cultural legacy while sustaining all the curiosity and creative hunger of their very earliest days. The Louisville-bred band have largely stayed one step ahead of mainstream pop culture with their expansive sound by prioritizing their instincts and following their artistic hearts to endless innovation, and they show no signs of stopping on their new album. “I like how the word ‘is’ indicates a sense of presence in the now—there’s no logic or rationale behind this record; it just is. All these songs came into existence out of an attempt to connect with something beyond the human experiment, which for me is one of the most beautiful things about music—that connection with something larger than us, yet something we are all equally a part of.”
Widely regarded among the greatest live acts in music today, My Morning Jacket will celebrate the arrival of is with an epic US headline run. MY MORNING JACKET “is” ON TOUR officially gets underway April 1 at Chattanooga, TN’s Soldiers & Sailors Memorial Auditorium and then travels into early May. Special guests include Bendigo Fletcher (April 1 and May 2) and Grace Cummings (April 8-21). My Morning Jacket will also take the stage for a very special five-night residency at Louisville, KY’s historic Louisville Palace on April 25-27 and 29-30, joined by a different special guest each night – Lacey Guthrie (April 25), Future Killer (April 26), The Jesse Lees (April 27), 10th Street Dre and Maggie Halfman (April 29), and Bendigo Fletcher (April 30). The shows will also spotlight Louisville’s vibrant arts scene, featuring the band’s favorite local artists, nonprofits, restaurants, and nature spots.
The second leg of MY MORNING JACKET “is” ON TOUR begins August 5 at Bend, OR’s Hayden Homes Amphitheater and continues through an August 22 show at Berkeley, CA’s famed Greek Theatre. The tour will then resume October 8 at Washington, DC’s The Anthem and then travel through a two-night stand at Atlanta, GA’s historic Fox Theatre on October 31 and November 1. Highlights will include a two-night return to Morrison, CO’s world-renowned Red Rocks Amphitheatre (August 15-16), a two-night stand and Philadelphia, PA’s The Met (October 10-11), and three-night runs at Brooklyn, NY’s The Paramount (October 16-18) and Chicago, IL’s The Salt Shed (October 24-26). Special guests include Melt (August 5-22), BALTHVS (October 8-31), and Babehoven (November 1). For complete details, please see www.mymorningjacket.com/tour.
In addition, My Morning Jacket is set for an array of top-billed festival performances, including New Orleans, LA’s New Orleans Jazz & Heritage Festival (May 4). The band is also currently getting ready for the next edition of My Morning Jacket’s One Big Holiday, a three-night music vacation set for April 3-5 at Miramar Beach, FL’s Seascape Resort. In addition to three unique headline shows from My Morning Jacket, the event will see performances from an all-star lineup that includes Preservation Hall Jazz Band, Devon Gilfillian, Dinosaur Jr., Karina Rykman, S.G. Goodman, and Futurebirds, plus Late Night Campfire Sets by Tyler Ramsey, Maggie Halfman, and Bendigo Fletcher, as well as Late Night Silent Jam Performances by Karina Rykman, Eggy, and Illiterate Light. Tickets are on sale now exclusively at topeka.live/onebigholiday25.
