Tuesday, July 5, 2022

adidas Skateboarding and Mark Gonzales Unveils New Ultraboost Silhouette


adidas Skateboarding in partnership with legendary skateboarder and artist Mark Gonzales reinterprets the Ultraboost silhouette—bringing the brand’s iconic model into skate for the first time through his artistic lens. The collaboration merges the worlds of performance running and Gonzales’ distinctive artwork resulting in a Shmoo-laden Ultraboost by Mark Gonzales.

“It was exciting for me to take on the Ultraboost because people who skate like a comfy shoe when they’re not skating. I loved jumping rope in them,” Mark Gonzales said. “I put a lot of pencil work to create the circular design to get a good balance between the Boost and the art, so that both bases were covered.”

From riding unconventional boards to performing tricks on bikes, the renowned skater always pushes boundaries with everything he touches—including his art. Emblematic of Gonzales’ approach to life, the Ultraboost by Mark Gonzales has been embellished like a blank canvas with his signature Shmoo characters, reflecting his creative interpretation of the world.

For his first take on the Ultraboost DNA, Gonzales designed the footwear to be the ultimate chiller for in-between skate sessions. Sporting the brand’s quintessential full length BOOST midsole, the silhouette arrives in a four-color reflective multi-weave primeknit upper for a snug fit, added comfort and visibility. The Ultraboost by Mark Gonzales also features a neon Shmoo sockliner, two sets of neon laces and a gum outsole inspired by skateboarding. 

The Ultraboost by Mark Gonazles will be available for purchase on June 11th via www.adidas.com/skateboarding and in specialty skate shops retailing for $180 / €180.

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Greg Kinne
Greg Kinnehttp://culturefiend.net
Greg started Culture Fiend as a way to discuss the many facets of pop culture. Greg usually surrounds himself with Star Wars action figures, Legos and a healthy supply of interesting films and unusual records.


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