adidas is once again teaming up with CLICK’s owner & founder and philanthropist Eric “Shake” James to ring in Milwaukee’s 414 Day this year with a limited-edition, collaborative Rivalry Low release, paying homage to the city that Shake is proud to call home. Shake is also tapping the adidas Cornerstone Community again to bring the launch to life with a bespoke local event series leading up to 414 Day.  

Shake imbued the 414 Rivalry Low with Milwaukee DNA, starting with a cream upper as the foundation and a textured “Cream City Brick” tongue. The silhouette’s suede Three Stripes arrive in green with red accents that are reminiscent of the classic Milwaukee Bucks’ colors. Cheese blocks—a Wisconsin delicacy—adorn both heels and the right tongue, while the left tongue features a pint glass decal emblematic of the city’s storied beer heritage. 

Continuing the tradition from his DAY ONE Forum Low release, Shake added his signature microphone keychains as an accessory to the 414 Rivalry Low—a tribute to his hip-hop roots and the sneaker culture that inspired him along his journey. 

Shake and the adidas Cornerstone Community share a commitment to supporting community programming for underserved communities in the Milwaukee area. Working in tandem with the Shake’s nonprofit organization J.A.Y. Academy, the collaborators have hosted over 15 events since 2020 and achieved impactful milestones. Throughout 2024 and 2025, adidas, in partnership with Shake and J.A.Y. Academy will provide wellness workshops and professional development programming, develop a community space, and award grant scholarships to participating local youth.

Their latest milestone is manifesting this weekend leading up to 414 Day. On April 11, the collaborators will be offering free footwear design workshops in partnership with Wood U, where local students at Siefert Middle School will be gifted footwear to customize for the occasion. They’ll also be hosting a 414 Rivalry Low release party on April 12 featuring energizing performances by hip-hop legend Lil KimBrooklyn Queen, and a live DJ set by Mr. New York.

As Shake puts it, “414 Day is a special time dedicated to celebrating the essence of Milwaukee. The upcoming sneaker launch holds particular significance as it marks the first of its kind for this occasion. It was truly heartwarming to share this memorable experience with the students of Siefert Middle School, and it was really special to see all the sneaker designs they created. I’m deeply appreciative of adidas Cornerstone Community for their continued support, and I eagerly anticipate the opening of the physical home for J.A.Y. Academy in August, which promises exciting opportunities ahead.”

The 414 Rivalry Low is available April 13 in-store and for $130.00. In honor of the day that inspired it, the first 414 pairs purchased will be numbered 414.